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brand history

heart of zeus – fashion for people with a strong purpose in life

we all want to be gods & goddesses.

and zeus is the ultimate god.

but wanting to be a god, and actually being a god are two different things.

wanna be gods shout out to the world: “i am your god!”

true gods don’t need to do that.
true gods simply do their own thing.
true gods know who they are.
true gods actually make the world a better place.
true gods have a “heart of zeus” pounding in their chest.
true gods wear “heart of zeus”.

Nicolas Afonso

heart of zeus

brand story 1/2

you know who you are.

a god among men; a goddess to be revered.

you are a limited edition and your legacy is immortal.

originality flows like lightning through your veins.

in your chest beats the Heart of zeus.

meet Heart of zeus, a high-end streetwear brand designed for those who were born to rise above the crowd. Based in Switzerland with an eye on the international market, our luxury fashion items are as distinctive as the people who choose to wear them. we believe that true gods and goddesses shine from the inside and that your clothing choices should complement your natural shine. in a fast-changing fashion age of mass production, instant gratification and visual overstimulation, we offer a minimalist, boldly unisexalternative that is as comfortable to wear as it is striking to look at. we’ve ensured that every garment is a reflection of our values: quality, uniqueness, exclusivity and social responsibility.

we are progressive, artistic and committed to ensuring the highest standards of luxury in every item we produce. your heart of zeus garment is, therefore, an investment in nurturing your individual spirit. you are a god among men and a goddess to be revered. Its time you let the world know.

heart of zeus

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say goodbye to gender

The time for defining people by their gender is over.In our view, clothes never had genders to start with, which is why we champion unisex designs, neutral fabrics and timelessly classic colors. Your clothes should reflect your identity, not define it. We provide the options, and you style it your way.

your body is not a number

we size our clothes by fit, not by number because you are more than the sum of your measurements. our items are designed to be worn oversized for that effortless haute-couture look, with the added bonus of being exceptionally comfortable. offering complete agility, whether you’re dressing it down for a chilled night with friends or styling it up for the front row at fashion week, heart of zeus is set to be your go-to choice.

limited edition, just like you

every heart of zeus design is limited to a run of 2000 garments in an effort to provide the highest possible quality while avoiding manufacturing waste. in our efforts to combat ‘fast fashion’ and care for our planet, we provide well-made, long-lasting garments that withstand the trend test and can be worn for multiple seasons. by limiting our offering, we are able to provide a sense of exclusivity and sustainability that you won’t get from mass-produced labels.  

style like a saint

our founder, Nicolas Afonso, is deeply committed tocreating a dynamic fashion brand with an innate sense of social responsibility.he remains steadfastly committed to using the success of the brand to make a meaningful impact in the lives of the needy by donating 20% of all profits made by heart of zeus to various charities. by choosing to purchase a heart of zeus garment, you can rest assured that you are also contributing to this goal for good.

social responsibility

the idea that we all can transform ourselves into gods, if we choose to listen and follow our heart.

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